Search Engine Optimization (SEO)

Relevancy:

To become relevant for a keyword or keyword phrase, your page has to speak to that term fully. Using titles and the keyword properly within the page is important. Most important is to write for the ready, not the search engines. Give in-depth knowledge into the subject matter and you will be relevant.

Authority:

Authority is simply having authoritative sites linking to your site. The more authoritative, and the more relevant the linking site is to your site, the more authoritative your site becomes. Simple human behavior. If you are seen with a very important person, you start to become more important also. If your site is seen on important sites being referenced,then your site becomes important.

On-Page:

On-page SEO is the effort you make on the pages of your site to become more relevant for a particular keyword. Optimizing titles, headers, page copy, internal linking, as well as other optimizations is how your site becomes relevant.

Off-Page:

Link building is the most common off-page technique, or should I say the most popular amongst new SEOs. You will also need to look at citations such as Yelp and Super Pages and make sure the content on those sites are accurate. Social media and making sure you are on Twitter, Facebook Reddit, and others. The less knows reputation management is used to scrub the internet for any references to you or your business to make sure what is being said about you is accurate and truthful. Of course when all this is done, building inbound quality links is job #1!