Higher Ranking Through Exhaustive Research and Detailed Analysis
The purpose of every website is to present information. In order to get that information in front of people, you need to show up in search engine result pages known as SERPs.
How do you get in front of as many people as you can? The definition is simple. Be more relevant for that topic than other pages on the internet and have a more authoritative site than your competition. This probably makes a lot of sence in any business practice online or brick and mortar.
The next question is how do you take your website from where it is at to the top of search engine rankings? Anyone that gives you a few SEO buzzwords and says all you have to do is worry about title tags and inbound links has not been doing seo very long. You would not believe your advertising firm if they said all you need is direct mail and you will get flooded with traffic. No, any form of marketing, either at your physical location or search engine marketing (SEM), takes planning and implementing best practices.
I am here to help you understand what those practices are and how to implement them on and off your website. SEO and SEM takes time, planning, research and analysis. Here are the areas we will be researching for you.
- Site code to ensure it is crawlable
- Site structure and layout to ensure a good user experience
- Site content. Making sure you are an authority in your niche
- Keyword utilization
- Inbound link and the quality of the linking site and anchor text
- Citations to ensure everyone has the same information about your company
- Social media. Are you in front of people in the best venues, and are you using SMM to its fullest
- Reputation management. Who is saying what about you, and how are you handeling it
